Once upon a time, when search engines were innocent, and search engine optimisers were blatant, you could stick keywords into your content, and search engines would rank you high in the results, just because your pages contained those words. These days though, it’s no longer quite so easy. Search engines, thanks largely to the efforts […]
Author Archives: Net Age
Earlier last month, we published an article about the launch of Google’s new search service, Google Instant. This is the new “real time” search service that provides results as you type, and in which Google effectively tries to predict what you’re searching for, and displays results that change as you type more letters. Predictably, it’s […]
As everybody in the search engine optimisation trade knows, and as we’ve mentioned countless times before, building good quality back links to your site is a vital and integral part of doing well in search engine rankings. But it’s important to make sure you’re going about building your links the right way. Far too many […]
In its never ending quest for the most intuitive search technology possible, Google has just released the latest tweak to its user interface: Google Instant. According to Google, it’s a new search enhancement, that lets you see results (for what Google thinks you’re searching for) as you type. At the moment, Google Instant is only […]
There’s a domain sales con that’s been going around for quite a few years now, and it looks like it’s come back with a vengeance again. In the last few years, we’ve probably fielded over 500 calls from concerned clients asking for our advice on this one, and a recent spate of new enquiries has […]
Despite the fact that millions of people send emails every day, for both personal and business reasons, it’s never ceased to amaze me how many people still don’t know the basic principles for email etiquette. When it comes to business emails, which most of us send on a daily basis, the correct email behaviour can […]
A couple of months ago, we wrote an article about the initial limited roll-out of the testing phase of Google Adwords new broad match modifier. At the time, the new modifier was only available for Adwords users in the UK and Canada, but we’re pleased to be able to say that it is now active […]
We’ve mentioned in the past how important the design and construction of your website is, for a wide variety of different reasons, from usability to conversions. Another important thing that the design, construction and content of your site can affect though is your Google Adwords quality score. What is Quality Score? In short, the Adwords […]
Google, in conjunction with the US Small Business Administration, has launched a new site aimed at providing small business owners with the tools and advice they need to help them succeed online. The site, Tools for Online Success, features a range of videos and tutorials produced by small business owners who have successfully used the […]
Pay per click advertising, (commonly referred to as PPC), has become one of the most common forms of advertising on the internet. In brief, PPC allows you to display ads, either alongside search engine results, or on sites which are part of Google’s Display Network. In contrast to the Search Network, which displays small text […]