We’ve been saying that site speed is important for optimisation for some time already. In fact, about a year ago, we wrote an article on this very topic. But now it turns out that not only is website speed important for optimisation, but it’s even more important for conversions too. (You can read about website […]
Author Archives: Net Age
One of the factors that influences your content as far as visitors to your site are concerned, is the readability of the text. Readability isn’t just about your font, text size and layout, (although those are factors too), it’s literally about how easily what you’ve written can be read. I’ve mentioned before that people online […]
Google changes its algorithm a lot. More than most people ever realise in fact. Last year for example, Google changed their algorithm 550 times. And in most cases, nobody really notices much, except for the SEO professionals. This time round though, there’s been a bit more noise than usual about the latest change. It might […]
We’ve already written a couple of articles on the latest update by Google. One on the announcement of the Google update, and another on what Google has said about the update. Now it’s time to take a look at the experiences people have been having with it, and what it can mean for SEO. Google […]
Although the latest update to the Google algorithm, now known as the “Panda” update, (but also called the “Farmer” update) has so far only come into effect in the US, its implementation over the rest of the Googleverse is imminent, and it looks like this one is going to have a significant effect on search […]
In it’s latest move to keep delivering highly relevant content in its search results, Google announced the newest update to its search algorithm late last week. At the moment, this algorithm change is only affecting search results in the United States, but the change will be applied to all Google servers over time. Improving Search […]
As we mentioned in some recent articles, Google is currently paying an awful lot of attention to its local search / Google Places listings when it comes to delivering search results. To such an extent, in fact, that the place listings are trumping natural, organic results. With the sudden domination of the places listings, the […]
By now, we suspect that pretty much everybody on the internet knows what a blog is. If you don’t have one yourself, the chances are that you’re at least reading somebody else’s. They’ve become one of the most popular ways for people to express themselves online, and have proven effective platforms for certain types of […]
No matter how many visitors come to your website thanks to search engine results, or your online marketing efforts, it won’t help your business if your site doesn’t deliver on the promise it made to get them to visit in the first place. And it’s not enough to have some random page, deep inside your […]
We mentioned in an earlier article that we’ve been doing some research into the way that Google Localisation is affecting search engine results, and we’ve started to wonder if Google has forgotten that it’s a search engine. Take a look at the image below, where we did a search for used cars in Johannesburg. This […]