With the latest updates to Google’s insanely complicated (and effective) algorithm, it’s no longer enough to just make sure that you have all your keywords on the page. Now, it’s turning out that keyword order has started to matter a lot more too, and that means keyword research has never been so important. Google Update […]
Author Archives: Net Age
Adwords Click To Call is a Google Adwords service that allows users with internet enabled mobile phones to call your business directly, simply by clicking on the link in your Adwords advert. A small green telephone icon alongside the advert title indicates advertisers with this feature enabled, and a click by a user on the […]
We’ve been doing a lot of thinking recently about the way that people use the internet. And especially about the way that they use search engines. As a company interested in search engine optimisation, that’s perfectly understandable. And our most recent interest has been sparked by the ongoing rise in navigational searches, which has led […]
Search engine optimisation has always been an attempt to understand the factors that search engines like use to determine search engine ranking, and then making sure that you perform well according to those criteria. Because search engines are careful to keep their ranking formula confidential to prevent manipulation, this has traditionally been a process […]
In keeping with our recent focus on Google Adwords, here are a few of Google’s own tips for running a successful Adwords campaign. Use Themes To Organise Your Campaigns When you start an Adwords campaign, it’s a good idea to create separate ad groups for each of your products, brands or services. Create a set […]
Although not many people seem to realise it, Adwords can actually be a search engine optimisation tool as well as a paid traffic generator. In addition to bringing in traffic from your PPC advertisements, it can help you with your organic rankings too. In this article, we take a look at a few of the […]
Google Adwords is without doubt one of the most popular, and widely used, pay per click (or PPC) advertising providers on the internet. Adwords offers two types of advertising systems, the search network, and the content network. As the name suggests, the search network refers to PPC ads that are displayed alongside search engine results […]
One of the most important things that you have to remember when you’re managing a Google Adwords Pay Per Click campaign is that the content network, and the search network, are two entirely different things. In fact, splitting your content and search distribution into two separate campaigns is a tactic that can often boost your […]
A recent move by search engine giant Google has left search engine optimisers either shaking their heads, or feeling vindicated. An article appeared on WebProNews earlier this week, backed up by a post on Google Webmaster Central from Webmaster Trends Analyst Susan Moskwa, pointing out that Google has removed their PageRank distribution feature from their […]
Now that Google Maps has officially launched in South Africa, with all the functionality that’s associated with it, it’s become possible to add your business to Google Maps with the Google Local Business Centre. This lets your business appear on Google Maps, complete with address, contact details, and even photos or video. Google’s advanced map […]