Technically, we all know that Google makes mistakes sometimes. It’s pretty much an extremely complicated piece of software, that they make changes to every day. (In the last year, Google made over 550 changes to their search algorithm.) So it’s not surprising that it breaks sometimes. In fact, we should be impressed that it works […]
Author Archives: Net Age
In Google Adwords, the match-type is something that people usually find fairly easy to use. In simple terms, it’s a way of controlling what type of search you want your ad to be considered for, and it allows you to control what query your ad should be displayed in response to. If you use the […]
As you may have noticed, Google launched their new feature, Instant Preview, two days ago, and already the web is abuzz with discussion of what it means for businesses in general, and web design in particular. So, in the true spirit of the internet, here’s our take on what you’ll need to keep in mind […]
In a move which some claim is an attempt to catch up with Microsoft’s Bing search engine, Google has just rolled out testing on their new feature, Google Instant Preview. The instant preview allows you to see a snapshot of the page that each search result points to. All you need to do is click […]
Since the beginning of this year, Google has been gradually including synonyms for the words that users are searching for in its results. It hasn’t necessarily been a dramatic change on the face of things, nor does it mean that Google always displays synonymous results. But there could be SEO implications to their use of […]
When it comes to writing for the web, and especially when it comes to writing SEO content, there are many different sets of guidelines and advice available online. These are a few that we’ve found work well under all sorts of circumstances. Easy Reading As we’ve mentioned in the past, people who read online tend […]
Everybody knows that people online just don’t read. Rather than sitting down and reading an article or a piece of information the same way that they’d read one in a magazine, online readers tend to skim and skip over online content, looking for important bits of info. And that means that content writers are faced […]
If you’re a regular Analytics user, you might have noticed that Analytics no longer offers the site overlay feature. Instead, it’s been replaced by a brand new feature, called In-Page Analytics. This change was announced by Google just over a week ago, and to be honest, we had a moment of confusion about it at […]
Yesterday Google announced their latest feature, the Google Place Search. Place Search allows Google users to easily find information about local businesses, by clustering search results around a specific area. According to Google product manager Jackie Bavaro, writing on the official Google blog yesterday, more than 20% of searches on Google nowadays are related to […]
Over the course of the last few months, we’ve occasionally put up an article with some tips and advice for managing a successful Google Adwords campaign. In this, our latest in the series of Adwords related articles, we’ll suggest a few more things to think about when planning your campaign, courtesy of Google’s Adwords resources. […]